01 Basic Design Manual

The Headlines

1. Font sizes

Font size 20pt
Leading 20pt
Font size 40pt
Leading 40pt
Font size 70pt
Leading 80pt
Font size 100pt
Leading 90pt
Font size 120pt
Leading 110pt

2.1. Spelling

Always stand apart in a meaningful way (after syllables or onomatopoeic): 

or

When words are separated in the headline, then without hyphens:

In exceptional cases, the words can be separated where they are not allowed to be separated:

2.2. Spelling / Exceptions

Longer words (two or more syllables) can be separated by a dash in special cases. In these cases the decisive factor is the readability:

Examples: The word HEADLINE can be separated into HEAD and LINE, so that it does not need a dash:

The readability of the word BUSINESS is compromised by the break (BUSI and NESS). In this case it is necessary to add the dash:

3. Position

The headline position for the subject “WITHOUT” vertical information is aligned with the grid: