When we relaunched the website in 2021, our goal was to make more room for our premium fashion content and imagery – both moving and still. This is why the UI became more elegant and subtle, thereby allowing the imagery to become more dominant. This in combination with the use of white-space is what defines the look of the site. Subtle parallax scrolling effects add to the feel of it.

For more in-depth information please reach out to roland.czybulinski@redbull.com or:

If you were tasked to create content for the website such as images or videos, please find our according templates in our asset templates section.